Blame the Chat? Exploring Chat’s Impact on First Week Game Sales
Introduction Imagine a game launch, years in the making, brimming with potential. Reviews are solid, marketing is on point, but something goes wrong. The first week sales, that all-important indicator of future success, are underwhelming. While many factors contribute to this outcome, one often-overlooked element is the pervasive and influential presence of chat – in-game … Read more
